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Ramadan 2013 was a good edition for brands and retailers

LSA takes a look at the last Ramadan, which was held from July 10th to August 7th, in an article dated September 5th.

 

This highlight for the halal market lived up to expectations despite a range that has still to be developed in supermarkets. Stores are more and more involved in this community space. The offer is structured in the aisles, it is becoming more consistent, products are better highlighted, promotional offers and marketing are being developed.

 Stores are working to improve referencing...

 

Manufacturers and retailers must continue to attract consumers through current bestsellers but also innovate to attract the next generation. Two targets for a changing market ...

 

The market in figures:

€ 172 million: The halal market's turnover in supermarkets was +7.3% on March 31, 2013, compared to 2012

+2%: Change in value for deli products, the top sector for halal products, on July 28th, 2013, compared to 2012 Source: IRI

 

Source LSA, September 5, 2013, by JULIE DELVALLÉE